I build audiences and the intelligence layer for understanding them.
Fifteen years of asking why audiences show up turned me into a data practitioner. I started building audiences for music artists before the tools to do it really existed. That obsession with how communities form and what makes content spread is what drove me deep into analytics. Two decades later, the tools caught up to the obsession.
YouTube Studio has been a daily tool for 15 years — across $20M+ in paid campaigns, organic channel management, and audience experimentation. I built the framework between over-indexing on noise and missing real signal.
At Adobe I built custom Tableau and SQL dashboards used by six cross-functional teams and executive leadership that grew the business. At Shareability I designed automated reporting systems that became the agency's operational backbone. My experience sits at the intersection of data infrastructure and organizational decision-making — I build systems for people who act on them.
Led YouTube brand-content partnerships for AT&T, Adobe, Warner Bros., and others — spanning campaign measurement, brand-safety compliance, and creator-side workflow management across YouTube's monetization suite.
At Adobe my job was leading consensus across heavily matrixed product, engineering, marketing, and leadership teams using data as the common language. Before that, I was the strategic layer between agency creatives and major brand teams.
Consulted on SVOD platform launch and AVOD cross-platform audience acquisition strategies and retention infrastructure. Strong working knowledge of the AVOD/FAST ecosystem including Samsung, Roku, Tubi, and Amazon.
I hunt, fish, and raise my own livestock. The meat on my family's table is almost entirely animals I've raised and harvested myself. I've followed Steven Rinella for over a decade. I know the audience because I am the audience.
I build in Claude Code, which means I can move from insight to working infrastructure without a development bottleneck. Reporting systems, automation pipelines, metadata tools — I can build and iterate on these myself. I can help your team transform its intelligence layer.
I haven't held a title that says "YouTube Channel Manager" for a single large channel. I want to say that directly, because you'll notice it and I'd rather own it.
What I have done is serve as the strategy, analytics, and distribution engine behind dozens of them — providing the intelligence that channel owners execute against. I've managed uploads, metadata, packaging, audience experiments, and organic growth for brand channels at scale. I've spent $20M+ on YouTube advertising since the platform launched its first ad product — which means I've watched every iteration of how the platform's algorithm rewards and punishes creative decisions.
I'd argue that someone who has operated as the analytical and strategic layer across many large channels — rather than inside just one — brings broader pattern recognition to this role. I've seen what works across verticals, audiences, and platform generations.
I wasn't job hunting when this role came across my desk.
I'm applying because I believe I can bring meaningful value to MeatEater, and because the company matters to me personally.
I've followed Steven Rinella for over a decade as someone whose beliefs about food and land stewardship shape how I provide for my family. I raise animals. I hunt. I already know this community — what they trust, what they reject, and why the work resonates.
There aren't many places where the work and the mission are this well aligned with me.
I'd welcome a call at your convenience to discuss the role and whether it's the right fit.
603.944.7023 · LinkedIn